Waitlist Lab Academy

Free courses to grow your education business

Learn lead generation, nurture, conversion, and retention from real education marketers. Every course is free — built for course creators, academies, and training businesses.

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12,000+ learners enrolled

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Education entrepreneur taking an online marketing course

Email Nurture Masterclass — Lesson 4

1:42 / 3:10

40+

Free video courses

12k+

Active learners

100%

Free, forever

4.9★

Average rating

Learning Paths

Follow a guided path, not just isolated lessons

Each path combines related courses into a step-by-step journey designed to take you from your current stage to measurable growth.

The Growth Operator learning path
Most Popular

The Growth Operator

Go from zero to enrolled students in 30 days. A complete path covering lead gen through conversion.

5 coursesStart path
The Nurture Specialist learning path

The Nurture Specialist

Master email, SMS, and automation to keep leads warm until they're ready to enroll.

4 coursesStart path
The Retention Pro learning path

The Retention Pro

Turn one-time students into lifelong members with loyalty, referrals, and community.

3 coursesStart path
Course Catalog

Every stage of the student journey, covered

Explore step-by-step masterclasses designed to help you attract, enroll, and retain high-value students for your education business.

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Meet Your Instructors

Taught by marketers running real education businesses

Not career academics — practitioners who've built and scaled education businesses themselves. They teach what actually works.

Dana Whitfield

Dana Whitfield

Lead Instructor · Nurture & Email

14 courses

Marcus Bell

Marcus Bell

Instructor · Lead Gen & Ads

11 courses

Priya Nair

Priya Nair

Instructor · Landing Pages & Conversion

9 courses

James Carter

James Carter

Instructor · Analytics & Retention

7 courses

Learner Stories

Real growth from real businesses

"The Email Nurture Masterclass paid for itself (well, it's free!) in the first week. We doubled our open rates and tripled enrollments from our waitlist."
Sofia Alvarez

Sofia Alvarez

Founder, Bright Future Academy

"I went from struggling to find students to a fully booked schedule in 30 days following The Growth Operator path. The templates alone are worth a fortune."
Daniel Okafor

Daniel Okafor

Director, Peak Performance Training

"Our team finally has a shared playbook. Waitlist Lab Academy gave everyone the same language and the same proven frameworks."
Mei Tanaka

Mei Tanaka

Marketing Lead, Lumen Learning

Why Academy

Practical training, not theory

Every course is built by marketers running real education businesses. You get templates, walkthroughs, and frameworks you can apply the same day — inside the platform you already use.

  • Step-by-step video lessons with templates included
  • Learn inside the Waitlist Lab platform — no extra tools
  • Self-paced, with new courses added every month
  • Earn certificates and showcase your expertise
Instructor recording a marketing course

Build High-Converting Landing Pages

14 lessons · 1h 55m

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Ready to grow your education business?

Visit Waitlist Lab Academy to access every course, template, and learning path — completely free.