Forms & Surveys — Waitlist Lab
Lead Capture

Forms & Surveys

Capture info with custom forms

Forms & Surveys lets you build intelligent forms and surveys with conditional logic. Capture exactly the information you need, qualify leads automatically, and route responses into your CRM instantly.

Enterprise-grade security & 99.9% uptime SLA
Landing Page Builder
Draft
Publish
Hero Section
Conversion CTA
✓
Mobile Responsive Preview
100% Score

Integrates with the tools you already use

ZapierMailchimpStripeGoogle Sheets

Why Forms & Surveys

Capture info with custom forms

Qualify leads before they reach your team

Built directly into your workflow — no extra tools needed.

Higher form completion with smart logic

Automated and tracked, so you see real results fast.

Richer data for better follow-up

Designed specifically for education and training businesses.

How Forms & Surveys works

A simple, step-by-step flow to get you from setup to results.

1
Build · Step 1

Conditional logic

Show or hide fields based on previous answers.

  • Conditional logic

    Show or hide fields based on previous answers.

  • Qualify leads before they reach your team

    Measured, tracked, and optimized for real results.

Get Started
Qualify leads before they reach your team
2
Deploy · Step 2

Lead qualification

Score and route leads based on form responses.

  • Lead qualification

    Score and route leads based on form responses.

  • Higher form completion with smart logic

    Measured, tracked, and optimized for real results.

Get Started
Higher form completion with smart logic
3
Capture · Step 3

Custom branding

Match every form to your brand identity.

  • Custom branding

    Match every form to your brand identity.

  • Richer data for better follow-up

    Measured, tracked, and optimized for real results.

Get Started
Richer data for better follow-up
4
Centralize · Step 4

Auto-responses

Trigger instant emails or SMS on submission.

  • Auto-responses

    Trigger instant emails or SMS on submission.

  • Qualify leads before they reach your team

    Measured, tracked, and optimized for real results.

Get Started
Qualify leads before they reach your team
Integrations

Integrates with your favorite tools

Connect the systems you already use. Everything syncs automatically — no manual data entry.

Zapier

Automation

Mailchimp

Email

Stripe

Payments

Google Sheets

Spreadsheets

Plus 500+ more integrations available via our native connector library.

Outcomes

Real results, quantified

The measurable impact businesses see after implementing this tool.

2.8x

Higher conversion

Landing pages convert 2.8x better than industry average.

65%

Form completion

Smart forms achieve 65% completion rates.

24/7

Lead capture

Chat widgets capture leads around the clock.

Case Studies

Results from real businesses

See how education and training companies are using this tool to grow.

3.2xMore enrollments

"We replaced five separate tools with this one platform. Our team finally has a single source of truth for every lead and student."

S

Sarah Mitchell

Director, BrightPath Academy

15 hrsSaved weekly

"The automation alone saves us 15 hours a week. We're responding to leads in seconds instead of hours, and our conversion rates show it."

J

James Chen

Founder, SkillForge Training

$1,500Saved monthly

"I was paying over $1,600 a month for a dozen tools. Now I pay a fraction of that and everything actually works together."

M

Maria Rodriguez

Owner, LearnWell Institute

Trust & Security

Built on a foundation you can trust

Enterprise-grade infrastructure, security, and compliance — included with every plan.

99.9% Uptime

Enterprise-grade infrastructure with guaranteed uptime.

SOC 2 Type II

Audited and certified for security and data protection.

GDPR Compliant

Full compliance with EU data protection regulations.

12,000+ Businesses

Trusted by education and training businesses worldwide.

Pricing

Simple, all-inclusive pricing

Forms & Surveys is included with your Waitlist Lab subscription — along with every other tool. No per-feature pricing, no hidden fees.

Starter

Everything you need to launch your marketing.

$97/mo

Replaces $1,600+/mo in separate tools

Perfect for single-location education and training businesses getting started with all-in-one marketing.

  • Full access to Forms & Surveys
  • Full CRM & pipeline management
  • Unlimited sales funnels
  • Website builder
  • Email marketing
  • 2-way SMS marketing
  • Booking & appointments
  • Workflow automations
  • Surveys & forms
  • Unlimited contacts
  • Unlimited team members
Start 14-day trial

Cancel anytime

Most popular

Pro

Scale enrollments with advanced automation.

$297/mo

Replaces $1,600+/mo in separate tools

For growing education businesses that need advanced automation, courses, and reputation management.

  • Everything in Starter, plus:
  • Courses & products
  • Communities
  • Reputation management
  • Call tracking
  • Document signing
  • Advanced analytics & reporting
  • Priority support
  • Custom integrations
  • Migration assistance
Trusted by 500+ education businesses
Start 14-day trial

Cancel anytime

Enterprise

For multi-location & enterprise organizations.

Custom

Tailored for multi-location businesses, franchises, and enterprise organizations with custom needs.

  • Everything in Pro, plus:
  • Multi-location management
  • Dedicated account manager
  • Custom onboarding & training
  • SSO & advanced security
  • API access & webhooks
  • SLA & 99.9% uptime guarantee
  • Volume sending discounts
  • Custom contracts & invoicing
  • White-glove migration
Contact sales

Get a custom quote

Cancel anytime · No contracts · See full pricing comparison

Getting Started

Get started in minutes

No complicated setup, no long onboarding. You'll be up and running before lunch.

1

Start your 14-day trial

Cancel anytime. Get instant access to every feature.

2

Import your existing data

Migrate contacts, pipelines, and calendars in a few clicks.

3

Customize your setup

Use our templates or build from scratch with drag-and-drop tools.

4

Launch and grow

Go live and start seeing results within the first week.

Ready to begin?

14-day free trial. Cancel anytime.

Start free trial
No long-term contracts
All features included
Free migration support
FAQ

Frequently asked questions

Everything you need to know about this tool. Can't find an answer? Our team is here to help.

Ready to grow with Forms & Surveys?

Start your 14-day trial — cancel anytime.

Works with your favorite forms & surveys tools

ZapierMailchimpStripeGoogle Sheets