Workflow Builder
Automate multi-step nurture sequences
Workflow Builder is a visual automation engine that lets you design multi-step nurture sequences. Combine email, SMS, tasks, and delays into sophisticated flows that run on autopilot — no developer needed.
Integrates with the tools you already use
Why Workflow Builder
Automate multi-step nurture sequences
Automate complex nurture without code
Built directly into your workflow — no extra tools needed.
Consistent follow-up every single time
Automated and tracked, so you see real results fast.
Free your team to focus on closing
Designed specifically for education and training businesses.
How Workflow Builder works
A simple, step-by-step flow to get you from setup to results.
Visual flow builder
Drag-and-drop nodes with branching logic.
Visual flow builder
Drag-and-drop nodes with branching logic.
Automate complex nurture without code
Measured, tracked, and optimized for real results.
Multi-channel steps
Email, SMS, calls, tasks, and waits in one flow.
Multi-channel steps
Email, SMS, calls, tasks, and waits in one flow.
Consistent follow-up every single time
Measured, tracked, and optimized for real results.
Conditional branching
Route leads differently based on behavior.
Conditional branching
Route leads differently based on behavior.
Free your team to focus on closing
Measured, tracked, and optimized for real results.
Goal-based exits
Stop nurturing when a lead converts.
Goal-based exits
Stop nurturing when a lead converts.
Automate complex nurture without code
Measured, tracked, and optimized for real results.
Integrates with your favorite tools
Connect the systems you already use. Everything syncs automatically — no manual data entry.
Zapier
Automation
Twilio
SMS
Mailchimp
Webhooks
Automation
Plus 500+ more integrations available via our native connector library.
Real results, quantified
The measurable impact businesses see after implementing this tool.
Inbox placement
Warm-up and deliverability tools ensure 98% inbox placement.
Open rates
Segmented campaigns achieve 2.5x higher open rates.
ROI on nurture
Automated nurture sequences deliver 5x ROI on average.
Results from real businesses
See how education and training companies are using this tool to grow.
"We replaced five separate tools with this one platform. Our team finally has a single source of truth for every lead and student."
Sarah Mitchell
Director, BrightPath Academy
"The automation alone saves us 15 hours a week. We're responding to leads in seconds instead of hours, and our conversion rates show it."
James Chen
Founder, SkillForge Training
"I was paying over $1,600 a month for a dozen tools. Now I pay a fraction of that and everything actually works together."
Maria Rodriguez
Owner, LearnWell Institute
Simple, all-inclusive pricing
Workflow Builder is included with your Waitlist Lab subscription — along with every other tool. No per-feature pricing, no hidden fees.
Starter
Everything you need to launch your marketing.
Replaces $1,600+/mo in separate tools
Perfect for single-location education and training businesses getting started with all-in-one marketing.
- Full access to Workflow Builder
- Full CRM & pipeline management
- Unlimited sales funnels
- Website builder
- Email marketing
- 2-way SMS marketing
- Booking & appointments
- Workflow automations
- Surveys & forms
- Unlimited contacts
- Unlimited team members
Cancel anytime
Pro
Scale enrollments with advanced automation.
Replaces $1,600+/mo in separate tools
For growing education businesses that need advanced automation, courses, and reputation management.
- Everything in Starter, plus:
- Courses & products
- Communities
- Reputation management
- Call tracking
- Document signing
- Advanced analytics & reporting
- Priority support
- Custom integrations
- Migration assistance
Cancel anytime
Enterprise
For multi-location & enterprise organizations.
Tailored for multi-location businesses, franchises, and enterprise organizations with custom needs.
- Everything in Pro, plus:
- Multi-location management
- Dedicated account manager
- Custom onboarding & training
- SSO & advanced security
- API access & webhooks
- SLA & 99.9% uptime guarantee
- Volume sending discounts
- Custom contracts & invoicing
- White-glove migration
Get a custom quote
Cancel anytime · No contracts · See full pricing comparison
Get started in minutes
No complicated setup, no long onboarding. You'll be up and running before lunch.
Start your 14-day trial
Cancel anytime. Get instant access to every feature.
Import your existing data
Migrate contacts, pipelines, and calendars in a few clicks.
Customize your setup
Use our templates or build from scratch with drag-and-drop tools.
Launch and grow
Go live and start seeing results within the first week.
Ready to begin?
14-day free trial. Cancel anytime.
Start free trialFrequently asked questions
Everything you need to know about this tool. Can't find an answer? Our team is here to help.
Ready to grow with Workflow Builder?
Start your 14-day trial — cancel anytime.
Works with your favorite workflow builder tools