Custom Reports — Waitlist Lab
Analytics & Reporting

Custom Reports

Build reports tailored to your KPIs

Custom Reports lets you build reports tailored to your exact KPIs. Pull data from any part of the platform, schedule automatic delivery, and share insights with your team or stakeholders.

Enterprise-grade security & 99.9% uptime SLA

Integrates with the tools you already use

Google AnalyticsLookerSalesforceGoogle Sheets

Why Custom Reports

Build reports tailored to your KPIs

Reports tailored to your business

Built directly into your workflow — no extra tools needed.

Automated delivery saves hours

Automated and tracked, so you see real results fast.

Professional, branded reporting for clients

Designed specifically for education and training businesses.

How Custom Reports works

A simple, step-by-step flow to get you from setup to results.

1
Visualize · Step 1

Drag-and-drop builder

Assemble reports from any data source.

  • Drag-and-drop builder

    Assemble reports from any data source.

  • Reports tailored to your business

    Measured, tracked, and optimized for real results.

Get Started
Reports tailored to your business
2
Attribute · Step 2

Scheduled delivery

Automatically email reports on a schedule.

  • Scheduled delivery

    Automatically email reports on a schedule.

  • Automated delivery saves hours

    Measured, tracked, and optimized for real results.

Get Started
Automated delivery saves hours
3
Track · Step 3

Custom metrics

Define and track the KPIs unique to your business.

  • Custom metrics

    Define and track the KPIs unique to your business.

  • Professional, branded reporting for clients

    Measured, tracked, and optimized for real results.

Get Started
Professional, branded reporting for clients
4
Report · Step 4

White-label export

Brand reports with your logo and colors.

  • White-label export

    Brand reports with your logo and colors.

  • Reports tailored to your business

    Measured, tracked, and optimized for real results.

Get Started
Reports tailored to your business
Integrations

Integrates with your favorite tools

Connect the systems you already use. Everything syncs automatically — no manual data entry.

Google Analytics

Analytics

Looker

BI

Salesforce

CRM

Google Sheets

Spreadsheets

Plus 500+ more integrations available via our native connector library.

Outcomes

Real results, quantified

The measurable impact businesses see after implementing this tool.

100%

Attribution clarity

See exactly which channels drive every enrollment.

8 hrs

Saved weekly

Automated reports save 8 hours of manual analysis per week.

2x

Faster decisions

Real-time dashboards enable 2x faster data-driven decisions.

Case Studies

Results from real businesses

See how education and training companies are using this tool to grow.

3.2xMore enrollments

"We replaced five separate tools with this one platform. Our team finally has a single source of truth for every lead and student."

S

Sarah Mitchell

Director, BrightPath Academy

15 hrsSaved weekly

"The automation alone saves us 15 hours a week. We're responding to leads in seconds instead of hours, and our conversion rates show it."

J

James Chen

Founder, SkillForge Training

$1,500Saved monthly

"I was paying over $1,600 a month for a dozen tools. Now I pay a fraction of that and everything actually works together."

M

Maria Rodriguez

Owner, LearnWell Institute

Trust & Security

Built on a foundation you can trust

Enterprise-grade infrastructure, security, and compliance — included with every plan.

99.9% Uptime

Enterprise-grade infrastructure with guaranteed uptime.

SOC 2 Type II

Audited and certified for security and data protection.

GDPR Compliant

Full compliance with EU data protection regulations.

12,000+ Businesses

Trusted by education and training businesses worldwide.

Pricing

Simple, all-inclusive pricing

Custom Reports is included with your Waitlist Lab subscription — along with every other tool. No per-feature pricing, no hidden fees.

Starter

Everything you need to launch your marketing.

$97/mo

Replaces $1,600+/mo in separate tools

Perfect for single-location education and training businesses getting started with all-in-one marketing.

  • Full access to Custom Reports
  • Full CRM & pipeline management
  • Unlimited sales funnels
  • Website builder
  • Email marketing
  • 2-way SMS marketing
  • Booking & appointments
  • Workflow automations
  • Surveys & forms
  • Unlimited contacts
  • Unlimited team members
Start 14-day trial

Cancel anytime

Most popular

Pro

Scale enrollments with advanced automation.

$297/mo

Replaces $1,600+/mo in separate tools

For growing education businesses that need advanced automation, courses, and reputation management.

  • Everything in Starter, plus:
  • Courses & products
  • Communities
  • Reputation management
  • Call tracking
  • Document signing
  • Advanced analytics & reporting
  • Priority support
  • Custom integrations
  • Migration assistance
Trusted by 500+ education businesses
Start 14-day trial

Cancel anytime

Enterprise

For multi-location & enterprise organizations.

Custom

Tailored for multi-location businesses, franchises, and enterprise organizations with custom needs.

  • Everything in Pro, plus:
  • Multi-location management
  • Dedicated account manager
  • Custom onboarding & training
  • SSO & advanced security
  • API access & webhooks
  • SLA & 99.9% uptime guarantee
  • Volume sending discounts
  • Custom contracts & invoicing
  • White-glove migration
Contact sales

Get a custom quote

Cancel anytime · No contracts · See full pricing comparison

Getting Started

Get started in minutes

No complicated setup, no long onboarding. You'll be up and running before lunch.

1

Start your 14-day trial

Cancel anytime. Get instant access to every feature.

2

Import your existing data

Migrate contacts, pipelines, and calendars in a few clicks.

3

Customize your setup

Use our templates or build from scratch with drag-and-drop tools.

4

Launch and grow

Go live and start seeing results within the first week.

Ready to begin?

14-day free trial. Cancel anytime.

Start free trial
No long-term contracts
All features included
Free migration support
FAQ

Frequently asked questions

Everything you need to know about this tool. Can't find an answer? Our team is here to help.

Ready to grow with Custom Reports?

Start your 14-day trial — cancel anytime.

Works with your favorite custom reports tools

Google AnalyticsLookerSalesforceGoogle Sheets