Fitness & Training — real results in this industry
Studios & Specialty

Fitness & Training

Class bookings, memberships, and lead capture funnels for fitness studios.

  • Class booking & waitlists
  • Recurring membership billing
  • Intro-offer lead funnels
  • Engagement & churn tracking
Enterprise-grade security & 99.9% uptime SLA

Integrates with the tools you already use

StripeGoogle CalendarTwilioMailchimp

Why Fitness & Training choose Waitlist Lab

Class bookings, memberships, and lead capture funnels for fitness studios.

Online class booking with capacity tracking and waitlists

Built directly into your workflow — no extra tools needed.

Manage memberships with recurring billing and automated renewals

Automated and tracked, so you see real results fast.

Capture new members with lead funnels and intro offer campaigns

Designed specifically for education and training businesses.

Schedule personal training sessions with individual trainers

Everything syncs with your CRM in real time.

Track attendance, member engagement, and churn signals

Built directly into your workflow — no extra tools needed.

How it works for fitness & training

A simple, step-by-step flow to get you from setup to results.

1
Capture · Step 1

Fill your classes with leads

Build lead funnels that offer intro deals and convert prospects into members.

  • Intro offer funnels

    Free trial or discounted first class with automated follow-up.

  • Lead capture forms

    Website forms collect prospect info and fitness goals.

  • Automated nurture

    New leads get a sequence pushing them to book their first class.

Get Started
Intro offer funnels convert 40% of leads into members.
2
Book · Step 2

Manage class bookings

Members book classes online with real-time capacity tracking and waitlists.

  • Online class booking

    Members see class schedules and book in real time.

  • Capacity and waitlist

    Classes fill up automatically — waitlisted members get notified.

  • Automated reminders

    SMS reminders reduce no-shows and keep classes full.

Get Started
Online booking reduces no-shows by 35%.
3
Retain · Step 3

Manage memberships and billing

Process recurring membership payments and track engagement to prevent churn.

  • Recurring billing

    Monthly memberships billed automatically with Stripe.

  • Engagement tracking

    See who's attending regularly and who's fading.

  • Churn prevention

    Automated win-back campaigns for inactive members.

Get Started
Engagement tracking reduces membership churn by 45%.
4
Train · Step 4

Schedule personal training

Book one-on-one sessions with individual trainers and process session packages.

  • PT scheduling

    Members book personal training sessions with their preferred trainer.

  • Session packages

    Sell PT packages and track how many sessions remain.

  • Trainer payouts

    Track trainer hours and calculate payouts automatically.

Get Started
Personal training revenue increases 2x with online booking.
Integrations

Integrates with your favorite tools

Connect the systems you already use. Everything syncs automatically — no manual data entry.

Stripe

Payments

Google Calendar

Calendar

Twilio

SMS

Mailchimp

Email

Plus 500+ more integrations available via our native connector library.

Outcomes

Real results for fitness & training

The measurable impact businesses in this space see after implementing the platform.

40%

Lead-to-member rate

Intro offer funnels convert 40% of leads into paying members.

35%

Fewer no-shows

Automated SMS reminders reduce class no-shows by 35%.

45%

Lower churn

Engagement tracking and win-back automations reduce churn by 45%.

Case Studies

Success stories from fitness & training

See how businesses like yours are growing with Waitlist Lab.

40%Lead-to-member rate

"Our intro offer funnel fills classes automatically. We went from chasing leads to having a waitlist — all from the automated follow-up sequence."

T

Tyler Jackson

Owner, IronClad Fitness

35%Fewer no-shows

"No-shows used to kill our class utilization. The SMS reminders cut no-shows by a third and our classes are consistently full now."

M

Megan Riley

Studio Manager, Flow Yoga Studio

45%Lower churn

"The engagement tracking is like having a crystal ball. We can see who's about to cancel and win them back before they do. Churn is down nearly half."

A

Andre Williams

Founder, Peak Performance Training

Trust & Security

Built on a foundation you can trust

Enterprise-grade infrastructure, security, and compliance — included with every plan.

99.9% Uptime

Your booking and billing systems are always available.

PCI-DSS Certified

Membership payment processing meets security standards.

GDPR Compliant

Full compliance for handling member data.

SOC 2 Type II

Audited and certified for data security.

Pricing

Simple, all-inclusive pricing

Fitness & Training is included with your Waitlist Lab subscription — along with every other tool. No per-feature pricing, no hidden fees.

Starter

Everything you need to launch your marketing.

$97/mo

Replaces $1,600+/mo in separate tools

Perfect for single-location education and training businesses getting started with all-in-one marketing.

  • Full access to Fitness & Training
  • Full CRM & pipeline management
  • Unlimited sales funnels
  • Website builder
  • Email marketing
  • 2-way SMS marketing
  • Booking & appointments
  • Workflow automations
  • Surveys & forms
  • Unlimited contacts
  • Unlimited team members
Start 14-day trial

Cancel anytime

Most popular

Pro

Scale enrollments with advanced automation.

$297/mo

Replaces $1,600+/mo in separate tools

For growing education businesses that need advanced automation, courses, and reputation management.

  • Everything in Starter, plus:
  • Courses & products
  • Communities
  • Reputation management
  • Call tracking
  • Document signing
  • Advanced analytics & reporting
  • Priority support
  • Custom integrations
  • Migration assistance
Trusted by 500+ education businesses
Start 14-day trial

Cancel anytime

Enterprise

For multi-location & enterprise organizations.

Custom

Tailored for multi-location businesses, franchises, and enterprise organizations with custom needs.

  • Everything in Pro, plus:
  • Multi-location management
  • Dedicated account manager
  • Custom onboarding & training
  • SSO & advanced security
  • API access & webhooks
  • SLA & 99.9% uptime guarantee
  • Volume sending discounts
  • Custom contracts & invoicing
  • White-glove migration
Contact sales

Get a custom quote

Cancel anytime · No contracts · See full pricing comparison

Getting Started

Get started in minutes

No complicated setup, no long onboarding. You'll be up and running before lunch.

1

Start your 14-day trial

Cancel anytime. Set up your fitness studio dashboard.

2

Create class schedule

Set up your classes, capacities, and trainer assignments.

3

Build membership plans

Create membership tiers with recurring billing and perks.

4

Launch your intro funnel

Share your intro offer and start capturing leads.

Ready to begin?

14-day free trial. Cancel anytime.

Start free trial
No long-term contracts
All features included
Free migration support
FAQ

Frequently asked questions

Everything you need to know about this tool. Can't find an answer? Our team is here to help.

Ready to grow your business?

Start your 14-day trial — cancel anytime. Every tool included.

Works with the tools fitness & training already use

StripeGoogle CalendarTwilioMailchimp